Campaign 2023Image credit
Bottega Veneta · Kampagne Herbst/Winter 2023. · Markenmotiv: Bottega Veneta · Image source
Introducing our Fashion seriesWAYFORD RATING · FASHION
Observe. Understand. Assess.
20 seconds · Cinema format · EnglishNarration & film credits
We follow leading luxury houses on the runway, explore the stories behind their collections, and report. Next comes quality assessment: fabrics, materials and stitching, alongside design, individuality and innovation. Wayford Rating.
Voice: Marcel · Production: Higgsfield.
Open the film directlyWAYFORD RATING · FASHION COMPETENCE CENTRE
The substance
behind the silhouette.
Understand material. Examine craftsmanship. Substantiate quality.
Product examination, laboratory analysis and peer review. The Wayford competence centre for premium fashion.
matters.
THE WAYFORD FILM · 00:15
Quality revealed in every detail.
Inside our examination process: material analysis, precise seam inspection and the inner construction of a jacket — supported by documentation and peer review.
The Wayford methodology film · 15 seconds · EnglishBRIONI · CHANEL · DIOR
Narration & film concept
We examine materials, stitching and construction against twelve criteria. Hands-on inspection complements laboratory analysis, with documented findings and expert peer review. WayfordRating.
Voice: Marcel · Production: Higgsfield.
Open the video directlyWAYFORD RATING · FASHION INTELLIGENCE
Understand substance.
Examine quality.
Our competence centre combines product examination, laboratory analysis and peer review. Quality is investigated systematically, from fibre structure to workmanship.
Selection & examination planning · 2027Fashion Craftsmanship
Fashion Craftsmanship
Review 2027.
In 2027, our Fashion programme brings product examination, laboratory analysis and peer review together. Twelve criteria connect materials, construction, workmanship and durability. Menswear and womenswear receive dedicated dossiers. Products, methods and dates are defined for each examination; approved results are released exclusively to members.
12 criteriaLaboratory analysisPeer ReviewExclusive dossiers
THE FASHION EDIT · 2023
Material & signature.
Campaign 2023
Campaign 2023Image credit
Brioni · Kampagne Herbst/Winter 2023: Glen Powell in Los Angeles. · Foto: Gregory Harris · Bildbereitstellung: Brioni Japan · Image source
Campaign 2023Image credit
Brunello Cucinelli · Kampagne Charming Vistas · Herbst/Winter 2023. · Markenmotiv: Brunello Cucinelli · Image source
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