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Introducing our Fashion series · 00:20Our Fashion series starts here.Watch the introduction
Campaign 2023Menswear
Brioni · Kampagne Herbst/Winter 2023: Glen Powell in Los Angeles. · Foto: Gregory Harris · Bildbereitstellung: Brioni Japan · Image source

2023 edition · Menswear

Brioni

Weiche Formgebung und besondere Fasern

C01Fibre & material C06Cut & pattern C07Shape & structure

Material & Handschrift

Für 2023 sind Kaschmir, Vikunja und Alpaka sowie längere Jacken, weitere Hosen und leichtere, gerundete Schultern beschrieben.

Our competence centreProduct examination · Laboratory analysis · Peer review

THE WAYFORD FILM · 00:15

Quality revealed in every detail.

Inside our examination process: material analysis, precise seam inspection and the inner construction of a jacket — supported by documentation and peer review.

A hand examines the stitching and braided edge of bouclé fabric with a fine probe and steel ruler.WAYFORD RATING 15 SECWatch the film01Material & weave02Stitch precision03Inner construction
Narration & film concept
The Wayford methodology film · 15 seconds · EnglishBRIONI · CHANEL · DIOR
Narration & film concept

We examine materials, stitching and construction against twelve criteria. Hands-on inspection complements laboratory analysis, with documented findings and expert peer review. WayfordRating.

Voice: Marcel · Production: Higgsfield.

Open the video directly

THE WAYFORD STANDARD · C01—C12

Twelve perspectives
on quality.

Explore the methodology

From fibre structure to repairability: our examination framework makes the essential details understandable. Open a criterion to explore it visually.

C01Fibre diameterFineness · structure · uniformityFibre & materialProfile focus C02Twist / ply structureFrom single yarn to plied yarnYarn & twistExplore C03Warp × weftTextile architectureWeave & knitExplore C04Stitch lengthEdge distanceStitch precisionExplore C05Seam allowanceLoad directionSeam constructionExplore C06Carry the pattern across the joinCut & patternProfile focus C07Outer clothInterliningLiningShape & structureProfile focus C08Hem widthFolded edge · concealed stitchHems & edgesExplore C09Buttonhole stitchingBar tackFasteningsExplore C10Movement allowancePocket bagLining & interiorProfile focus C11Raking lightSurface textureSurface finishExplore C12AbrasionCareRepairDurabilityExplore

WAYFORD RATING · FASHION INTELLIGENCE

Understand substance.
Examine quality.

Our competence centre combines product examination, laboratory analysis and peer review. Quality is investigated systematically, from fibre structure to workmanship.

Explore our methodology
Material study of fibre, yarn and weave01

Material expertise

Fibres, yarns and textile structures in detail.

Illustrative textile laboratory study at a microscope02

Product & laboratory

Craftsmanship examination and material-specific laboratory analysis.

Construction study of outer cloth, interlining and lining03

Peer Review

Expert second review of method, findings and conclusions.

Collection sources
  1. [BR]
    Brioni – Fall 2023 Collection

    Tiziana Cardini · 2023-01-14

WAYFORD RATING

The brand in motion.

Wayford Rating · Markenfilm · 7 Sekunden