PRIVATE LIFESTYLE INTELLIGENCE
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THE READERS’ VOTE · LINGERIE & DESIGN

Which brand
speaks to you?

22 distinct signatures. One personal choice.
Show your appreciation for the design that appeals to you, with a single click on your chosen brand.

Cast my vote
WR

Your perspective belongs in the results.
Results report & possible fashion-show invitation.* Register interest

BRAND PORTRAIT 01Honey Birdette
BRAND PORTRAIT 02Gianna Bellucci
DESIGN · IDENTITY · PERSONAL JUDGEMENT

OBSERVE. COMPARE. HAVE YOUR SAY.

Enable JavaScript to load the current voting results and participate. The brand profiles and methodology are available below.

THE FIELD IN FIGURES

One vote.
Several perspectives.

Switch views to explore the differences.

Enable JavaScript to load the current voting results and participate. The brand profiles and methodology are available below.

Data source: 24,850 modelled starting votes derived from follower counts, supplemented by newly cast votes. The starting figures do not come from a survey. Methodology

ALL 22 BRANDS · VOTE DIRECTLY

Who receives
your vote?

One click on a brand records your vote.
No preselection. You can change your decision.

RESULTS REPORT & INVITATION INTEREST

The next fashion show.
Interested?*

Leave your email address for the results report. With additional consent, you can also register your interest in a fashion-show invitation.*

01Register interest in the results report.

02Register for a possible invitation.*

03Register for a possible benefit.*

Go straight to the brand vote

YOUR PERSONAL REGISTRATION

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* Invitation & benefit information +

Registration expresses your interest and is not an invitation. No commitment from the brands has been received. Fashion-show invitations depend on a relevant event, availability and the organiser’s approval. Any benefit or voucher is offered at the winning brand’s discretion. Registration creates no entitlement to an invitation, attendance or a voucher.

Your details are forwarded only with separate consent in the form. Without it, we use your address solely for the results report and any benefit included in that report.

Continuous updatesOne vote per browserAll brand portraits

Enable JavaScript to load the current voting results and participate. The brand profiles and methodology are available below.

22 BRAND PORTRAITS · 22 DISTINCT VOICES

Design has
a signature.

Original brand imagery, sourced statements and documented details.
Compare up to three brands directly.

Lace
Lingerie & bodywear4.3m Follower

“Fall in love with Intimissimi Italian Lingerie.”

Intimissimi · Brand statement

Soft elegance

Pretty Flowers Sofia Balconette Bra

Statement
Lingerie & bodywear1.7m Follower

“ANYTHING BUT ORDINARY.”

Honey Birdette · Brand statement

Glamour with conviction

Addison Zebra Bra

Corsetry
Lingerie & bodywear1.3m Follower

“Agent Provocateur holds fearless femininity at the forefront.”

Agent Provocateur · Brand statement

The art of the entrance

Mercy Satin Corset

Graphic
Lingerie & bodywear1m Follower

“MARIEMUR means celebrating your authentic self.”

MARIEMUR · Brand statement

Dark statements

Joan Lacquer Bra

Romantic
Lingerie & bodywear731,000 Follower

“Strong and sensual lingerie, for any occasion.”

Bluebella · Brand statement

Soft satin lines

Alara Luxury Satin Cami and Short Set

Classic
Lingerie & bodywear456,000 Follower

“IT'S WHAT'S UNDERNEATH THAT COUNTS”

Fleur du Mal · Brand statement

The lightness of silk

Luxe Triangle Bra – Black

Lace
Lingerie & bodywear350,000 Follower

“Feel Every Spark.”

AVIDLOVE · Profile quotation

Romantic variety

Floral Lace Chemise · Black

Graphic
Lingerie & bodywear347,000 Follower

“réinventer sans cesse l'allure, le désir et la liberté.”

SCANDALE · Brand statement

Sharp contrasts

Thong Body – Chambre Noire

Classic
Lingerie & bodywear344,000 Follower

“The Thread of Attitude”

Wolford · Brand statement

The clean silhouette

Sheer Touch Push-Up Bra

Graphic
Lingerie & bodywear324,000 Follower

“Memorable, provocative, and never without a reaction.”

Bordelle · Brand statement

Architecture on the body

Ren Bodice Bra – Navy

Lace
Lingerie & bodywear257,000 Follower

“Effortlessly sensual lingerie, sleepwear & statement pieces.”

Gianna Bellucci · Profile quotation

Warm romance

Bella Body · Black

Graphic
Lingerie & bodywear224,000 Follower

“DVNT is an Ukrainian fashion brand of premium quality lingerie”

DVNT · Brand statement

Bold lines

FLARE · Leather Lingerie Set

Graphic
Lingerie & bodywear124,000 Follower

“Sophisticated sensuality.”

ROSANELLY · Brand statement

Understated sensuality

EMMA · Soft Bra

Graphic
Lingerie & bodywear120,000 Follower

“Be bold. Be daring. Be SARDA.”

SARDA · Brand statement

Unexpected contrasts

SARDA – Campaign selection

Lace
Lingerie & bodywear92,600 Follower

“Lingerie you wear for yourself”

IRIS Lingerie · Brand statement

Flowers & colour

Elodie · Burgundy Lingerie Set

Lace
Lingerie & bodywear27,600 Follower

“we embrace confidence, femininity, and individuality”

SultryGirls · Brand statement

Lace with accents

Victoria Noir Lace Corset Set

Lace
Lingerie & bodywear2,848 Follower · FB

“Schön und sexy, für jeden Tag und für besondere Anlässe”

NAKED Underwear · Brand statement

Floral contours

MIA Body · Black

Graphic
Lingerie & bodywearAudience not stated

“LIVY est une manière d’être, un lifestyle.”

LIVY · Brand statement

Graphic refinement

Push Up Burning Desire Noir

Fashion
Fashion1.7m Follower

“For the Tastemakers”

Manière De Voir · Brand statement

Sculptural fashion

Myriam · Pointelle Maxi Dress

Fashion
Fashion1.3m Follower

“A modern romance, worn your way.”

Miss Rosier · Brand statement

A romantic wardrobe

Laurine · Pink Ruffled Satin Mini Dress

Fashion
FashionAudience not stated

“Design. Inspire. Empower.”

Mew Mews · Brand statement

Statement dressing

Chalina Lace Mini Dress · Black

Graphic
AccessoriesAudience not stated

“Made For The Connoisseur”

MSOUL Studio · Brand statement

Leather in the details

Noir Veil · Leather Eye Mask

METHODOLOGY & CONTEXT

A judgement needs
a standard.

Personal preferences, documented brand characteristics and audience reach are placed in a clear context.

01

Design

Visible shapes, lines and style features of the selected look.

02

Material

Documented brand information; no claim to have tested fit or manufacturing quality.

03

Reader poll

One changeable vote per browser. Other devices or cleared cookies may allow additional votes.

04

Data source

The combined model and newly cast votes can be viewed separately in the results.

How is the combined total calculated?+

The starting total of 24,850 is a calculated model, not a count of people surveyed. Allocation is proportional to follower counts in the screenshots received on 12.10.2026, rounded using the largest remainder method. NAKED uses the visible Facebook figure; other known figures come from Instagram. Three brands without a visible follower count start at zero. Follower counts across platforms are only partly comparable.

Cast votes are recorded separately. Results refresh every six seconds and immediately after your vote. The counter does not increase without new votes. Changing a vote alters the distribution, not the number of participants. The style chart assigns each brand one main editorial characteristic. The concentration curve adds shares in ranking order until all 22 brands total 100 per cent. It does not show voting trends over time.

What do the ranking and brand portraits mean?+

The ranking reflects the selected data view. It is neither a representative market study nor a quality certification. Product information relates to the selected look. Images and brief original quotations come from the linked brand sites or supplied profile captures. Quotations are the brands’ own statements, not editorial quality endorsements.

How is email registration used?+

With your consent, your address is registered for the results report and any benefit it may include. Only with additional voluntary consent may Wayford forward your address and interest in a fashion-show invitation to the winning brand. Without this consent, your address is not shared. Both registrations can be withdrawn in the same browser. Registration records your interest. Current results remain available on this page. Invitations and benefits depend on availability and the brand’s agreement; they are not guaranteed.

WAYFORD RATING

The brand in motion.

Wayford Rating · Markenfilm · 7 Sekunden