Campaign 2026Image credit
Bottega Veneta · Kampagne Frühjahr/Sommer 2026. Archivabbildung 2026. · Markenmotiv: Bottega Veneta · Image source
Introducing our Fashion seriesWAYFORD RATING · FASHION
Observe. Understand. Assess.
20 seconds · Cinema format · EnglishNarration & film credits
We follow leading luxury houses on the runway, explore the stories behind their collections, and report. Next comes quality assessment: fabrics, materials and stitching, alongside design, individuality and innovation. Wayford Rating.
Voice: Marcel · Production: Higgsfield.
Open the film directly2027 programme · Menswear
Fashion Craftsmanship
Review 2027.
Product examination, laboratory analysis and peer review for premium fashion.
Selection & examination planning · 2027
THE WAYFORD FILM · 00:15
Quality revealed in every detail.
Inside our examination process: material analysis, precise seam inspection and the inner construction of a jacket — supported by documentation and peer review.
The Wayford methodology film · 15 seconds · EnglishBRIONI · CHANEL · DIOR
Narration & film concept
We examine materials, stitching and construction against twelve criteria. Hands-on inspection complements laboratory analysis, with documented findings and expert peer review. WayfordRating.
Voice: Marcel · Production: Higgsfield.
Open the video directlyOne programme.
A clear methodology.
In 2027, our Fashion programme brings product examination, laboratory analysis and peer review together. Twelve criteria connect materials, construction, workmanship and durability. Menswear and womenswear receive dedicated dossiers. Products, methods and dates are defined for each examination; approved results are released exclusively to members.
12 criteriaLaboratory analysisPeer ReviewExclusive dossiers
Campaign 2026
Campaign 2026Image credit
Brioni · The Light of Rome · Herbst/Winter 2026/27 · Archivabbildung 2026. Die Kampagne verbindet römische Architektur und Tailoring. · Bildbereitstellung: Brioni Japan · Image source
Campaign 2026Image credit
Brunello Cucinelli · Kampagne Herbst/Winter 2026. Archivabbildung 2026. · Foto: Denis Boulze · Image source
Campaign 2026Image credit
Canali · Kampagne The Art of Practice · Herbst/Winter 2026. Archivabbildung 2026. · Foto: Gregory Harris · Image source
Campaign 2026Image credit
Dolce & Gabbana · Kampagne Herbst/Winter 2026. Archivabbildung 2026. · Foto: Steven Meisel · Image source
Campaign 2026Image credit
Etro · Herrenkampagne Herbst/Winter 2026/27 · Archivabbildung 2026. Der Designer Francesco Meda in seinem Mailänder Studio. · Bildbereitstellung: Etro Japan · Image source
Campaign 2026Image credit
Fendi · Kampagne Herbst/Winter 2026/27 · Archivabbildung 2026. Jo Ann Callis inszeniert Nähe und Distanz zwischen Menschen. · Foto: Jo Ann Callis · Bildbereitstellung: Fendi Japan · Image source
Campaign 2026Image credit
Ferragamo · Kampagne Herbst/Winter 2026 · Archivabbildung 2026. Johnny Dufort entwickelt eine surrealistische Bildwelt aus dem Archiv des Hauses. · Foto: Johnny Dufort · Bildbereitstellung: Ferragamo Japan · Image source
Collection 2026Image credit
Giorgio Armani · Cangiante · Herrenkollektion Herbst/Winter 2026, Mailand · Archivabbildung 2026. · Bildbereitstellung: Giorgio Armani Japan · Image source
Campaign 2026Image credit
Gucci · Primavera · Kampagne 2026 · Archivabbildung 2026. Michal Chelbin inszeniert Porträts mit Anklängen an die Renaissance. · Images Courtesy of Gucci · Foto: Michal Chelbin · Image source
Campaign 2026Image credit
Jil Sander · Kampagne Herbst/Winter 2026 · Standbild der Kampagne. Archivabbildung 2026. · Foto: Moni Haworth · Image source
Collection 2026Image credit
Kiton · Kollektion Herbst/Winter 2026/27 · Herren. Archivabbildung 2026. · Markenmotiv: Kiton · Image source
Campaign 2026Image credit
Loro Piana · Kampagne Fall/Winter 2026/27 · Archivabbildung 2026. Mario Sorrenti fotografiert im Umfeld der Menil Collection in Houston. · Foto: Mario Sorrenti · Bildbereitstellung: Loro Piana Japan · Location: The Menil Collection, Houston, Texas · Image source
Campaign 2026Image credit
Marni · Kampagne Frühjahr 2026. Archivabbildung 2026. · Foto: Luna Conte · Image source
Collection 2026Image credit
Missoni · Kollektion Frühjahr/Sommer 2026. Archivabbildung 2026. · Foto: Fiona Torre · Image source
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Prada · Kampagne Simple Stories · Herbst/Winter 2026. Archivabbildung 2026. · Markenmotiv: Prada · Image source
Collection 2026Image credit
Ralph Lauren Purple Label · Voyager Collection Frühjahr 2026, vorgestellt im Juni 2025 · Archivabbildung 2026. · Bildbereitstellung: Ralph Lauren Japan · Image source
Menswear · 2027 programme
Ralph Lauren Purple Label
Material. Construction. Durability.
Explore profile
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Thom Browne · Kampagne homeward… · Herbst/Winter 2026. Archivabbildung 2026. · Foto: Robbie Lawrence · Image source
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Tod’s · Kampagne Italian Stories · Herbst/Winter 2026/27. Archivabbildung 2026. · Markenmotiv: Tod’s · Image source
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THE WAYFORD PROTOCOL
A clear path
to informed judgement.
Every examination has a defined product scope, a documented method and an expert second review.
- 01
Selection & protocol
Define product, sample and examination scope.
- 02
Product & laboratory
Examine workmanship and perform suitable laboratory analyses.
- 03
Peer Review
Review methods, measurements and interpretation.
- 04
Dossier & release
Document findings clearly and release them to members.
